History
In 2010, a market research study was conducted in the aerosol products sector by the founder of the brand, Kemal Gelen. With the knowledge and experience gained from the market, the ERJ brand was established in 2011 with registration and patents. The sales and marketing of ERJ-branded products are carried out by Gelen Kimya Sanayi ve Ticaret Limited Şirketi. The ERJ brand operates in the market with its Problem Solver, Liquid Grease, and Brake Cleaner products.
Meaning
ERJ-branded products perform tasks that would otherwise require significant time and energy on your part, allowing you to redirect your efforts to other areas. The letters “ERJ” were chosen to evoke the word energy.
Purpose
To increase brand awareness in every environment we serve through quality, reliable, effective, efficient, and continuous efforts.
Objective
To offer our quality standards to every business where our products are used or sold at economically viable conditions.
To increase trust in the brand with the support of those we work with and those who use our products.
To reach every user by ensuring the national and eventually global presence and sustainability of our company’s name and the variety of products it offers.